New Google reader could change web content dynamics

Google (GOOG) has released a new technology called "Fast Flip" that helps internet users browse through content websites easily, without forcing each page to load on its own.

The latest content experiment involves partnerships between Google and a number of content firms. According to a blog at the search company's website, "To build Google Fast Flip, we partnered with three dozen top publishers, including the New York Times, the Atlantic, the Washington Post, Salon, Fast Company, ProPublica and Newsweek." The partners will share the revenue earned from contextually relevant ads.