How to avoid the coupon pitfall that costs most shoppers

Josh Smith
Updated
coupons
coupons

If you've ever used a coupon to make a purchase you are part of the 94% of adults who have made couponing so prevalent in today's society. What is surprising is that when most shoppers encounter a bad coupon online or in the store, they just buy the item at full price!

A Harris poll commissioned by CouponCraze.com, a deal and coupon collection website, revealed some surprising insight into consumers' behavior. While close to 100 percent of shoppers use coupons in the store and online;

  • 72% of in-store shoppers will make the purchase even if the coupon is declined.

  • 57% of online shoppers will make a purchase if the coupon is declined.

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