How to avoid the coupon pitfall that costs most shoppers


If you've ever used a coupon to make a purchase you are part of the 94% of adults who have made couponing so prevalent in today's society. What is surprising is that when most shoppers encounter a bad coupon online or in the store, they just buy the item at full price!

A Harris poll commissioned by, a deal and coupon collection website, revealed some surprising insight into consumers' behavior. While close to 100 percent of shoppers use coupons in the store and online;

  • 72% of in-store shoppers will make the purchase even if the coupon is declined.

  • 57% of online shoppers will make a purchase if the coupon is declined.