Patagonia severs SIGG relationship, claiming 'chagrin'


The relationship between SIGG USA, manufacturer and marketer of hip, trendy aluminum water bottles -- the green alternative to plastic bottles -- and Patagonia, outdoor goods retailer and a company known for its environmental activism, seemed made in heaven.

The two companies sealed their love for one another and the earth by creating a co-branding and co-marketing agreement. The touchstone? An advertisement in Outside Magazine and Backpacker depicting Patagonia founder and owner Yvon Chouinard holding a SIGG bottle with a 1% for the Planet logo on it.

And then, oops. SIGG owned up to its long-held secret: the lining of its bottles was formulated with BPA, one of the plastic chemicals that parents and young consumers were spending big bucks to avoid in alternatives like Nalgene bottles.

Originally published