Know when to go with RunPee.com!

We've all been there; sitting in a crowded theater watching a great movie and bam, you gotta go (gotta go, gotta go right now), but as luck would have it your watching a movie of epic length like Transformers 2 or the Watchmen and you don't want to miss an important scene. How do you know when to go?

That problem hit Dan Florio when he was watching the King Kong remake and ended up robbing him of an enjoyable ending. He told WalletPop, "Afterward I thought about that scene with the big huge bugs and thought, 'If I had just run and peed during that scene...' A week later I bought the domain RunPee.com and then got around to building the app last year."

The rest, they say, is history. Thanks to RunPee.com and its iPhone application, you'll never miss an important plot point or big fight scene again.

So how does RunPee know when it's safe to go? A team of dedicated movie watchers heads out every Friday to watch new releases, but they aren't there for a relaxing experience. Instead, Dan and his family members spend their Fridays in the corner of a theater with an iPhone for timing and a pen and notepad to search for the perfect time to pee. You can read the RunPee blog if you want to learn more about how the perfect PeeTime is found.