Massucci's Take: Will Howard Stern go back to free radio?


One of Howard Stern's favorite topics to discuss on the air is Howard Stern. Hardly an hour goes by that he isn't talking about his personal life or his radio career. As a member of the media, it's my favorite part of his show. But it also had me wondering what he'll do once his contract with Sirius XM (SIRI) expires at the end of next year.

Debates will rage and if Stern stays true to form, he will leave it a mystery until the end. But his decision will be critical: Hanging in the balance is the future of the satellite radio business. Remember, Stern helped breathe life into satellite radio and helped Sirius defeat XM, which it then bought. If Stern leaves satellite radio, will it wither and die?