Microsoft turns to Tupperware strategy to sell Windows 7

Windows 7
Windows 7

Hosting parties in your home has been a tried-and-true method of selling products from Tupperware and cooking equipment to sex toys. Now Microsoft is applying the strategy to computer software, offering a free copy of Windows 7 Ultimate to those willing to host a launch party for their friends. Unlike the aforementioned items, however, hosts will not be actually selling copies of Windows, but simply building exposure for it. The parties will be organized by Houseparty.com.

Perhaps there are customers out there that view a new version of the Windows operating system as an exciting occasion. Having experienced every release since the first, though, I approach each update with trepidation. I've run afoul of too many turkeys like Windows Millennium.