Don't Get Stuck in a Dump! How to Determine if Reviews by "Real Travelers" Are Fake

With more than 25 million travel reviews and opinions, TripAdvisor's user-generated reviews are a potentially powerful trip-planning tool. At its best it's full of honest advice from average people with real life concerns, observations and photographic evidence. But at worst, TripAdvisor can be a clever hotel's PR campaign masked behind fake, "real traveler" reviews.