Comparing grocery prices, Aldi wins overall, but Target beats Walmart

Food shopping
Food shopping

When you see studies that compare prices at grocery or discount stores, do you believe the results? I rarely do and for good reason. The studies are often poorly devised or flawed in some way. But not this one.

Walletpop asked retail consulting company McMillan/Doolittle to conduct its own grocery pricing survey this summer in Chicago. We wanted to see if the Albertsons price cuts in this region have really made it more competitive. If discount stores and supercenters were really as cheap as we're led to believe, and if buying store brands will really save us money.

The answers were no, yes and yes. Read on...