Whole Foods 'buycott' turns grocery store into cultural battleground

It all began with an op-ed in The Wall Street Journal. Three weeks ago, John Mackey, the CEO of Whole Foods (WFMI), published an article outlining his problems with the national health care service being championed by President Obama.

Within days, his piece had ignited a torrent of outrage among many of the store's liberal customers, inspiring a boycott of the company. By the end of last week, two major unions -- a group that Mackey has had issues with in the past -- joined the fray, demanding that their members withhold business from the company.