Cash4Gold sues Consumerist and former employees

What do you do if you're the most recognizable name in the gold buying business and you find out that the Consumerist has reported on a former employee's allegations of shady dealings?

If you happen to be Cash4Gold you sue the former employee for defamation and name Consumerist as a co-defendant in the lawsuit, which seeks to remove the original complaint and the Consumerist article, "10 Confessions of a Cash4Gold Employee."

The Consumerist, having no qualms about standing behind a story it deems newsworthy, has responded with an incredibly detailed rebuttal called "The Article Cash4Gold Doesn't Want You To Read," which includes mystery shoppers, Better Business Bureau complaints and countless legal documents to back up its position.