Sears is bringing back beauty

Another day, another deja vu, Sears style. The retailers is bringing beauty back. Well, cosmetics, fragrances and skin-care products anyway.

This marks the second re-introduction this month from the retailer. Sears brought back toys to some stores earlier this month. With the addition of layaway and a Christmas Club, Sears is seemingly looking to its own history in the hopes of finding a profitable future.

The timing may actually make sense. A lot has been written about the so-called lipstick index, that women are more likely to spend on cosmetic items like lipstick during an economic downtown. A new lip color, the story goes, lifts the spirits for a relatively low price. It's a good value in bad times.