Talk about Unilever's warm ice cream gives artisan producers the shivers
Warm ice cream. Sounds oxymoronic, or just plain moronic, right? Not to Anglo-Dutch consumer goods giant Unilever (UL), which is developing ice cream consumers could buy at room temperature and then freeze at home, according to a report in The Times of London.
There is actually a reason for this potential food faux-pas: the giant marketer behind the Breyers, Klondike, and Ben & Jerry's ice cream brands sees "ambient" ice cream as a way to lower carbon emissions created by transport and storage.