Rockin' all night: Motel 6 targets musicians with new promo

Rock on, man. In what has got to be one of the strangest hotel promotions in history, Motel 6 is offering free lodging to rock stars.

Have these Motel 6 execs never seen an episode of VH1's Behind the Music? Have they never heard of Keith Moon or Amy Winehouse? Don't they know the kind of havoc rock stars can wreak on hotel rooms?

In all seriousness, the move is a calculated one on Motel 6's part. The chain hopes that the free rooms will coax band members into saying something nice about the brand on their Facebook pages or Twitter feeds, where it will reach young fans.