Abercrombie and Fitch: The biggest brand loser of the recession

Bruce Watson

While numerous financial websites (including this one) have searched for the brands best positioned to survive the recession, less attention has been given to the opposite end of the spectrum.

Even as companies like Walmart and Target are using the economic downturn to retrench and grow, others are finding themselves caught in failed business models that threaten their survival. Unwilling or unable to adapt with the times, they seem likely to become the recession's dinosaurs: once-magnificent beasts destroyed by an ever-changing environment.

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