Media World: Can the Wiggles give Sprout a big share of small fans?


For many toddlers, the Wiggles are the Beatles, the Stones and the Who rolled up into one. Now Australia's richest entertainers are about to tackle their biggest challenge yet --- U.S. cable TV.

Starting next week, the smiling quartet with the colorful T-shirts will host The Wiggly Waffle, a block of programs that will run weekdays from 6 a.m. to 9 a.m. on Sprout, a Philadelphia-based for-profit channel backed by PBS and Comcast Corp. (CMCSA). This is a new challenge for the Wiggles, who have been awarded with 17 gold, 12 platinum, three double-platinum and 10 multi-platinum awards for sales of more than 23 million DVDs and seven million CDs worldwide over 18 years.