Explosion of more advertisers ditching Glenn Beck

Update. More advertisers have pulled their ads from Fox News Channel's Glenn Beck Program. Ally Bank, Allergan, Broadview Security, CVS, Best Buy, Travelocity, Re-Bath, and Wal-Mart Stores have followed a dozen other companies including Geico, which said last week it was pulling its financial support of the conservative commentator.

Here's last week's post about Geico's decision.

Geico has pulled its iconic car-insurance advertisements from the Glenn Beck Program, which broadcasts on the Fox News Channel cable network, the African-American advocacy organization ColorofChange.org said Wednesday.

The insurer, the ads for which feature dispirited, talking cavemen and a chatty gecko with a cockney accent, has joined a growing list of advertisers who are abandoning Beck, a conservative commentator with a penchant for petulance and over-the-top criticism of President Barack Obama and other Democratic leaders.

Earlier this month, Geico instructed its ad buyer "to redistribute its inventory of rotational spots" to other Fox-TV programs, ColorofChange said in a statement, citing an email received from Geico. "As of August 4, Geico no longer runs any paid advertising spots during Mr. Beck's program," the email read.

Among other sponsors who have pulled their ads from Beck's show are household products companies Procter & Gamble and SC Johnson, and another insurer, Progressive Insurance, ColorofChange said. Remaining sponsors include UPS, Oreck, and the Cancer Treatment Centers of America.