DVD pricing gets all shook up


Rent or buy? For a lot of home movie viewers the answer depends on the film, but studios and rental outlets may decide for you as each struggles to be profitable in the age of digital downloads and changing consumer habits.

Blockbuster has been struggling to find relevance since Netflix appeared. The extraordinary ease of having DVDs delivered was a tough act to compete with. Not even Blockbuster's "no late fee" promotion made an impact. People would rather take advantage of a new convenience than admit they can't return a movie to the store on time.

So now, questions about Blockbuster's future are much more serious and the DVD rental businesses are doing battle with the studios supplying their product.