Olbermann, O'Reilly, and the cease-fire that backfired

Don't they teach the law of unintended consequences in CEO school?

News Corp. (NWS) chairman Rupert Murdoch and General Electric Co. (GE) chief Jeffrey Immelt tried to spare themselves some personal discomfort by brokering a truce of sorts between their cable news operations, whose mascots, Bill O'Reilly (left) and Keith Olbermann (right), have been engaged in a long-running feud. But rather than pour oil on the waves, they sprayed gasoline on the fire.