The next hot designer jeans brand? Gap


Gap's back-to-school resolution? Beat premium denim designers at their own game -- and do it at prices up to $100 cheaper than those on the tags of Seven for All Mankind, Citizens of Humanity and True Religion.

Gap recently rolled out more than 20 redesigned styles, ranging from long-legged flares to chic, sleek crops. Prices range from $54.50 to $69.50 -- but starting today, for a limited time, they're $20 off.

And as Gap's head designer, Patrick Robinson, told Racked, the jeans boast many of the qualities designer jeans have cornered heretofore: trendy silhouettes, carefully wrought details and environmentally sound construction.