Free car media -- easy cash or scam?

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You've seen free car media -- regular passenger cars, not company cars, plastered with advertising.

Owners of these cars receive a monthly check to compensate them for allowing advertisers to apply auto wraps to their rides.

Unfortunately, while there are legitimate opportunities for a very limited number of people to make some quick cash via this route, there are a lot of scammers prowling the internet attempting to prey on those hoping to participate.

Therefore, remember one of WalletPop'sgolden rule$ -- if a company demands that you to pay them for the right to access a money-making opportunity, run, don't walk, away.

However, the fact that you can see cars so garbed from time to time demonstrates that such programs really do exist.