British may outlaw 'Buy one, get one free'


Buy one, get one free (BOGOF) -- a mainstay of American marketing strategies, is under attack in Europe for promoting food waste.

The Finnish government's attempt to ban the practice is now tied up in the EU courts, but that isn't stopping the British government from considering doing the same.

According to Advertising Age, more than 30% of all food sold in Britain ends up going to waste, costing the average household almost $700 annually.