Back from the dead: Vibe gets a reprise


Six weeks after it shut down, Vibe is coming back for another spin.

The urban music magazine has been acquired by a new publisher that plans to relaunch it, in somewhat scaled-back form, while beefing up its web presence. The new owner, InterMedia Partners, hopes to make Vibe profitable again by pairing it with the other properties it owns: Uptown, a high-end lifestyle magazine aimed at African-Americans, and Soul Train, the long-running music and dance show, which is currently out of production but is slated to return soon.

According to The Wall Street Journal and the New York Post, the rebirth of Vibe will begin with the reintroduction of in the next few weeks. The print edition won't return until November; even then, it will be a modest affair: The title's circulation is being cut in half, from 600,000 to 300,000, and its frequency will be downgraded from 10 times a year to quarterly. (Vibe's previous owner, Wicks Group, cut two issues a year from its frequency in February as a cost-saving measure.)