Time Inc. to close Southern Accents magazine

On Thursday, Time Inc. (TWX) announced that it is closing Southern Accents magazine, a lifestyle periodical that it has published six times per year since 1985. While the final issue will run in September, the magazine's online component, SouthernAccents.com, will continue to operate. It is unclear how many of the magazine's 20 employees will be retained.

While not as well known as fellow Time publication Southern Living, Southern Accents had a circulation of 400,000. However, in the last six months, its advertising revenue dropped by over 37 percent, to an anemic 176.5 pages. These plunging numbers represent a company-wide trend; in Fall 2008, Time shuttered Cottage Living and, in January, it put the Southern Living at Home direct sales segment up for sale.