By Martin Lindstrom for Parade
The global economy has taken a big hit, and millions of Americans have lost their jobs. All of us, it seems, are vulnerable. How can you increase the odds that you won't become a grim statistic of company downsizing?
The answer? Create your own personal brand. In today's uncertain financial environment, if you're just another face at the water cooler, you run a far greater risk of ending up in the unemployment line. Branding yourself is one of the best preventive strategies to make sure you survive and even thrive in the workplace. Think of your personal brand as a bankaccount that will only increase in worth the more effort, thought, imagination, and resources you put into it. Here are a few tips on how to get started.