U.S. Bank debuts new debit card technology


It may not be enough to get people to drop their banks and race to U.S. Bank, but it could be a useful innovation. U.S. Bank just announced that they're the first bank in America to add, as their press release says, "Visa payWave technology to an unembossed debit card that is issued instantly to an account holder upon opening an account."

In English, this means that if you go to U.S. Bank and open an account, you won't have to do with a temporary debit card number while you wait for the real card to show up in the mail. They'll just give you a card after you sign up for an account, and you can use it immediately.

At the moment, they're just testing this at certain U.S. Bank branches in Denver and Salt Lake City, but if this goes well, obviously they'll roll out the technology to all of their branches across the country. And one can imagine that if U.S. Bank does that, someday in the future, all banks will.