Nickelodeon goes arcade retro with new logo

Splat! This could be the unstated Batman-style zinger I saw every time the Nickelodeon logo appeared on the TV. Even its more adult-focused brand, Nick at Nite, had the splat outline. Reminiscent of the old days when its game show Double Dare made sticky, frequent use of the iconic green slime (first introduced as part of the Canadian hit You Can't Do That on Television), the Nickelodeon splat was old. Super old. As Cyma Zarghami, president of Nick and MTV Networks' Kids and Family Group, told Variety, "In asking ourselves if everything could live under the splat, we decided that the splat was dated," she said.

"Everything" is Nickelodeon, Nick at Nite, Noggin (which will be renamed Nick Jr.) and The N (which will be renamed NickTeen), and "dated" is as in 30 years. And as part of the anniversary celebration, Nickelodeon is getting the new look seen above, with the stylized retro-arcade typeface and the connected 'i', perhaps reminiscent of a child's outline, perhaps reminiscent of the splat. All the brands will be unified under the new typeface.

Unfortunately, no one much seems to like it. Children interviewed by their designer parent thought it was "boring" and "too plain" and "not fun." Commenters on the design blog mostly hate it. I agree: it's a risk, and perhaps one that should have been focus-grouped a little better.

Messy or not, dated or not, America still loves the splat.,feedConfig,entry&id=622277&pid=622276&uts=1249333737
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