YouTube shows record labels how to profit from viral videos

Jill Peterson and Kevin Heinz probably just wanted to do something different for their wedding. Rather than adopt the traditional processional "Here Comes the Bride," the dance-happy couple from St. Paul, Minn. scripted an outrageous entrance by the members of their party set to the thumping dance hit "Forever" by Chris Brown. The video features Jill and Kevin's closest friends strutting their best stuff down the aisle with varying degrees of grace and coordination. The effect is both hilarious and touching, a picture of how much fun a wedding really can and should be. The masses discovered the video on YouTube recently and traffic skyrocketed, with over 10 million views logged.