The Mouse roars, and Disney jacks up ticket prices again


You probably never dreamed it couldn't get any more expensive, but at Walt Disney World, dreams come true. Effective Sunday, August 2, ticket prices went up again.

The inflation of ticket prices is an annual summer ritual for Disney Parks, and anyone who hoped that the recession would entice the company to skip it this year has been disappointed. The one-day adult ticket for a park is now $79, up from $75. That's a leap of 5.3%.

A child's ticket (and in Disney's world, childhood prices end once you turn 10) goes from $63 to $68, or a dollar more than the full adult price just two years ago. The right to visit more than one park per day now costs $52 per vacation, as opposed to $50 before.

Disney is front-loading its biggest price hikes on its tickets for shorter stays, an effort to lure people into staying longer at the resort (and spend more money). A seven-day pass goes to $234 from $228, a rise that's more modest than in years past.