Catherine Kaputa, Author "The Female Brand: Using the Female Mindset to Succeed in Business"
The conventional wisdom has been that women have trouble succeeding because they don't act like men. But playing it like a man doesn't work because it brands you as tough and aggressive. And it's stupid for the most basic reason. We're not men. And that's an advantage.
It's common sense to be authentic, and it's smart branding. Your personal brand must come from who you are and what makes you tick -- including your strengths and aptitudes as a woman.
Here is my top 10 list of how to use your female aptitudes to increase your success in business: