Coveroo: The new face of cell phone faceplates

At a recent holiday product preview in New York, representatives from Best Buy showcased the chain's biggest and brightest Christmas toys.

Unfortunately, I am legally restricted from discussing some of the more exciting new gizmos (here's a hint: have you ever wanted to talk to your cat?), but I can gladly report that there are new computers and televisions aplenty, and that some of this year's consumer electronics will blow your mind.

However, one of my favorite new toys isn't even being offered in most Best Buy stores. Coveroo, a San Francisco-based company, has developed a system that enables users to pick an image and laser-etch it on their cell phone faceplates, all in less time than it takes to get a latte from Starbucks.

This fall, it will be offering the service in four Best Buy outlets: Virginia's Fair Oaks Mall, Minnesota's Mall of America, Illinois' Woodfield Mall, and West Hollywood, California.