King of Pop's singed locks to be turned into diamonds

A diamond is forever, according to a long-time De Beers advertising slogan. Well apparently the King of Pop's hair may last forever, too.

Chicago-based LifeGem plans to turn pieces of Michael Jackson's singed hair into diamonds. The company will use hair that caught fire 25 years ago during the filming of the infamous Pepsi commercial.

While I never would have imagined anyone had saved singed pieces of Jackson's hair, I guess I shouldn't be surprised since people do all kinds of crazy things when celebrities are involved.

Apparently Ralph Cohen, the executive producer on the Pepsi commercial who threw an Armani jacket over Jackson's head to extinguish the flames, put the hair in his pocket and kept it all these years. John Reznikoff, who has an extensive collection of hair from famous figures like Albert Einstein and Marilyn Monroe, purchased the hair and will preserve part of it as diamonds.(He also got the Armani jacket in the deal).