King of Pop's singed locks to be turned into diamonds

A diamond is forever, according to a long-time De Beers advertising slogan. Well apparently the King of Pop's hair may last forever, too.

Chicago-based LifeGem plans to turn pieces of Michael Jackson's singed hair into diamonds. The company will use hair that caught fire 25 years ago during the filming of the infamous Pepsi commercial.

While I never would have imagined anyone had saved singed pieces of Jackson's hair, I guess I shouldn't be surprised since people do all kinds of crazy things when celebrities are involved.

Apparently Ralph Cohen, the executive producer on the Pepsi commercial who threw an Armani jacket over Jackson's head to extinguish the flames, put the hair in his pocket and kept it all these years. John Reznikoff, who has an extensive collection of hair from famous figures like Albert Einstein and Marilyn Monroe, purchased the hair and will preserve part of it as diamonds.(He also got the Armani jacket in the deal).

LifeGem says it will use carbon from Jackson's hair to create the diamonds. It all sounds pretty odd to me but the company is no newcomer to creating diamonds in such a manner. LifeGem's Web site offers services for turning cremated remains into gems using a patented process that extracts the carbon.

The company says creating a diamond allows people to have a lasting connection to lost loved ones and features testimonials from satisfied customers. Pet owners also can honor the memory of their pet by creating a unique diamond. LifeGem even says it turned a lock of Beethoven's hair into 10 diamonds that sold for $240,000 each, according to the New York Daily News.

According to a statement from LifeGem's founder, Dean VandenBiesen, "LifeGem specializes in creating diamonds from locks of hair, our plan is to give people an opportunity to own a diamond made from Michael Jackson's DNA. We are currently evaluating the hair sample to determine how many diamonds can be created. This will be a limited collection and we anticipate great interest."

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