Apple vs. Palm is really Steve Jobs vs. Jon Rubinstein

Is Apple (AAPL) versus Palm (PALM) the new Microsoft (MSFT) versus Apple?

What a difference a decade makes. In the '90s, it was Bill Gates and Steve Jobs battling over operating systems, and Sun Microsystem's Scott McNealy throwing barbs at software enemy Mister Softee. Now it's Jobs going toe-to-toe with Palm's newly-anointed CEO, Jon Rubinstein -- who, by the way, helped engineer the development of Apple's iPod.