eBay buys millions of search keywords, CEO Donahoe says

The ubiquity of eBay's brand, said CEO John Donahoe, is no accident. Last night at the Fortune Brainstorm Tech conference in Pasadena, Donahoe said his company buys millions of search engine keywords to help drive traffic and sales.

"We're one of the largest buyers of keywords in the world," Donahoe said. "We're also allowing our sellers to buy advertising on Google to help drive traffic to their eBay stores."