Cadillac cologne, for the scent of . . . bankruptcy?

The new GM is up and running with its re-branding campaign. Without much new iron to put on the showroom floor, it apparently has decided to start small -- small, as in the Cadillac Fragrance for men. (And no, the bouquet is nothing like Valvoline or Brylcreem.)

The company GM licensed to make this new line of scents, Beauty Contact Inc., describes it as "at once bold and sporty, yet luxurious and refined. [It] pays tribute to the opulence and extravagance of past eras, as well as the luxury and ease of today."