Yahoo redesigns its homepage, hoping to boost ad revenue

Reaching into its past, Yahoo!, Inc. (YHOO) has redesigned a cleaner, simpler homepage, in the hopes it will boost the company's future.

As a a hub on the Internet, Yahoo! is called a Web portal, but that is an overused word that sounds dated. The premise of Yahoo!'s business is to get more users to adopt its site as their home base. With so many users passing through each day, Yahoo! could then sell more ads to advertisers interested in the exposure.