Pan dulce and fresh tortillas: Coming soon to a Wal-Mart Supermercado near you

It's not quite Wal-Mart de Mexico but close. Wal-Mart is fine tuning a new shopping experience for Hispanic customers.

The second Supermercado de Walmart opened this month in Phoenix (the first debuted in Houston in May). This isn't a giant supercenter, but a traditional size grocery store with products specifically tailored to Hispanic shoppers.

I expect there will be a lot of chatter about how the retailer is either pandering to a minority customer base or angling to put yet another group of independent retailers out of business. But really, this is just good business.