Green Driving School: Ford engineers on eco-coaching


In my interview with Susan Cischke, the VP of sustainability, environment, and safety for Ford Motor Company, she mentioned "green driving techniques" -- ways to save fuel while you drive. In a follow-up, Angie and Dave Watson, Ford engineers and the husband and wife team behind Ford's new SmartGauge technology -- a dashboard in new Ford hybrids that tell you when your driving is green, greener, greenest -- explain the human psychology that went into this eco-coaching technology:

"When Ford began selling the Escape Hybrid in 2004, Angie spent time with some of our first hybrid customers. She earned the nickname "The Hybrid Lady" for her work helping customers understand how their driving behaviors impact their fuel economy," Dave explains, in an op-ed for Walletpop, edited here.