Twitter killed Bruno in 24-hours. Or did it?
Once the negative tweets starting pouring in from cinemagoers, the much anticipated docu-comedy by British comedian Sacha Baron Cohen (of Borat fame) never had a chance, says Richard Corliss, Time magazine's media critic. That, according to Corliss, caused the surprising drop in box-office numbers from Friday to Saturday during the opening weekend.
Corliss opined that lightning-fast communication and search technologies, like Twitter, were responsible for the dismal numbers posted by Bruno. "Instant-messaging can make or break a film within 24 hours. Friday is the new weekend," writes Corliss.