Longoria loves Heineken, but she's not selling it to chicks

Eva Longoria sells women swimsuits from Bebe and hair color from L'Oreal. But can she sell beer from Heineken?

That was the question on my mind when I read that Longoria had been announced as the new spokesperson for Heineken Light -- she'll star in a television commercial set on the sidelines of a basketball game.

Genius, I thought. Longoria is a gorgeous yet relatable star with broad appeal. The basketball theme's a no-brainer -- she's there in the front row, cheering on husband Tony Parker, at almost every Spurs game. And the product fits -- a lower-calorie beer, something that many women might be willing to listen to Longoria talk about.