GM pulls gay Chevy ads: Don't worry, we weren't gonna buy one anyway
General Motors ordered that all of its YouTube videos posted to coincide with the Chevrolet "Gay Day at the Movies" ad campaign be removed.
"The video was not appropriate and not in good taste," said GM spokesman Dave Barthmuss. The videos have all been removed, but the USA Today reports that "The video featured two "go-go boys" washing a Camaro in yellow underwear with the word CAMARO across the bottom."
The decision to abandon the gay-themed ad could be seen as alienating the gay community, but GM probably shouldn't worry too much: I don't think I have a single gay friend whose tastes are tacky enough that he would even consider buying a Chevy Camaro.
On the other hand, there are plenty of older right-leaning bozos who would be offended by this ad, but are also possessed of crass enough taste to buy a Camaro -- and that makes them a demographic worth pandering to.
So even if GM doesn't score points for diversity on this one, it's probably a good business decision.
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Automaker Woes
General Motors ordered that all of its YouTube videos posted to coincide with the Chevrolet "Gay Day at the Movies" ad campaign be removed. For more on automaker woes, browse through this gallery.
Yoshikazu Tsuno, AFP / Getty Images
Yoshikazu Tsuno, AFP / Getty Images
