Like to watch? Kay Jewelers' shows you where your gold goes

Earlier today, Kay Jewelers, the nationally-recognized jewelry chain, announced that it is going into the mail-based cash for gold business. Unlike its competitors, however, Kay is banking on the transparency of its operation.

Customers who are nervous about the gold-buying process will be able to watch online videos of their jewelry being unpacked and weighed. Moreover, Kay also allows patrons up to 14 days to return their checks and cancel the transaction. By comparison, Cash4Gold only gives its customers 10 days.