The wealthy discover 99-cent Only Stores for everyday needs

Quick quiz. Of its 270-plus stores, which one is 99-cent Only Store's top performer? Give up? It's located on Wilshire Blvd., right next to Beverly Hills.

Yup. Even the rich are following this store's advice to "save more, shop us first." In an interview on Fox Business, Eric Schiffer, CEO of 99-cent Only Stores, says that they have seen a positive increase in same store sales over the last quarter -- 6.2% -- and he believes that this is mainly due to the increase in upscale customers discovering the store's great quality and value for the first time.