Media World: CNBC's claim that Jackson funeral helps Staples is silly

Imagine a distraught Michael Jackson fan who watched today's funeral. Perhaps the fan might say: "I'm so sad that the man responsible for the soundtrack of my youth is dead. Even worse, I notice I'm running low on office supplies. Maybe I should go to Staples! After all, that's the company whose name is on the venue where the event that's making my eyes well up with tears is being staged."

Sounds a little moronic, no? Well, that's the theory that CNBC's Darren Rovell is trying to advance.