Good news for denim companies: Men still like 'em skinny


The denim gods have spoken, and it's official: skinny jeans -- for men -- are here to stay.

In today's Wall Street Journal (subscription required), reps from Levi's, Gap, Rock & Republic, True Religion and Seven for all Mankind proudly highlighted the fits and features of their newest skinny editions. And all of them reported the same thing: sales of men's skintight styles aren't slowing down.

The story outlines the various reasons for the skinny's popularity, which range from the desire of a gym-rat generation to show off their sculpted legs to the idolization of celebrities like Kanye West and Justin Timberlake, who have incorporated slim denim into their trademark looks. It seems that though skinny jeans aren't universally flattering, they are universally appealing, attracting wannabe bodybuilders and pop stars alike. They also seem to be de rigueur on middle and high school campuses.

That broad popularity has certainly translated into dollars and cents for Rock & Republic, the premium jeans brand founded by designer Michael Ball (who knows a thing or two about spandex silhouettes -- he was a cyclist and cycling uniform designer before starting the line). Ball told the Journal that sales of men's skinny styles are up 26% this year.