One of the greatest smash hits of the decade has been one of the most mundane products of the decade. Webkinz are simply stuffed animals. What's so great about a stuffed animal?
Well, there's more to these animals than meets the eye -- and it's not because they're transforming robots from another planet. Webkinz, produced by the Ganz Corp. (more on them in a moment), are sold with attached tags bearing unique secret codes. A child receiving the Webkinz can go online, logs onto the Webkinz site, and use the code to access a virtual version of the new pet, who lives in a virtual world where kids can care for it, play games with it, take quizzes, and interact with other kids.