For Billy Mays, one final pitch


Can one of the most successful TV salesmen in history continue to move product from beyond the grave? It's a question with very practical implications for A.J. Khubani (left), CEO of direct-to-consumer merchandiser Telebrands. On Monday, Telebrands will roll out a national marketing campaign featuring Billy Mays (right), the infomercial star who died unexpectedly of a heart ailment last Sunday at age 50.

The product in question is the Jupiter Jack -- "the new revolutionary cell phone accessory for your car that turns any car radio into a wireless speaker system" (yours for only $19.99 plus shipping and handling!). The spot was filmed a month ago. After learning of Mays's death, Khubani made the difficult and potentially controversial choice to go ahead with airing it.