Bloomberg News hires four Pulitzer winners with Wall Street Journal ties

Bloomberg News today announced it was hiring three four Pulitzer-prize winning journalists with ties to the Wall Street Journal, underscoring the media company's strategy for scooping up talent amid widespread media layoffs.

The company, founded by New York Mayor Michael Bloomberg, picked up former Journal deputy managing editor Daniel Hertzberg, who left the paper after 32 years in June. His duties had included managing the paper's overseas editions and foreign bureaus. Hertzberg will report to Matthew Winkler, a former Journal colleague who is now the editor-in-chief of the news service. The two worked together at the business newspaper. He will be senior editor-at-large for finance and markets
Jonathan Kaufman, another Journal veteran, has been hired as education team leader. In 2004, Daniel Golden, editor-at-large for education, won the Pulitzer for a series on college admissions. He later became a senior editor at Condé Nast Portfolio, the recently folded business magazine. Another hire, Anita Sharpe, was part of the Journal's Pulitzer-winning coverage of the AIDS crisis. She later became a media entrepreneur, according to her LinkedIn profile. Sharpe will become Atlanta Bureau Chief.

Winkler has tried for years to increase Bloomberg's prestige, hiring notable personalities such as former Journal editor Al Hunt and critic John Simon. Bloomberg TV, perennially a ratings loser to CNBC, also is adding prominent names, including ex-CNBC anchor Margaret Brennan.

The media conglomerate, where I worked for seven years, is betting that these added costs will help attract users for its proprietary terminal, at a time when Wall Street banks -- even those not under government control -- are watching their pennies.

Bloomberg's idea is to make itself indispensable to readers. Whether having top writers and editors accomplishes this remains to be seen.
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