Working at Home Pays Off for Firms

By James Flanigan, Los Angeles Times

David Neeleman believes he has discovered an answer to the outsourcing of jobs overseas. Call it "homesourcing."

"All of our reservation agents work at home," says the founder and chief executive of JetBlue Airways Corp.

Neeleman first tested the idea at Morris Air, which he co-founded in the early 1980s and sold to Southwest Airlines Co. in 1993. Now at JetBlue, which he launched in 1998, Neeleman has become hooked on the concept.