Naked marketing: GQ gets in on the act

Advertisers aren't the only ones using nudity -- or, more often, coy near-nudity -- to raise eyebrows and sales. It's also a favorite trick of magazine editors, as GQ reminds us with its July issue.

The cover features Borat star Sacha Baron Cohen in character as Bruno, a gay Austrian fashion reporter and the title character of his new movie. In a send-up of other racy magazine pictorials, Baron Cohen appears wearing not a stitch. Naturally, he's position just so, yielding a picture that's provocative but not quite pornographic.